The company was further hampered by a significant debt load, the result of a leveraged buyout organized by private equity firms. While originally considered a category killer, the rise of mass merchants and online retailers cost Toys 'R' Us its share of the toy market. The company was founded in 1957 its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area.
Toys 'R' Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. Babies 'R' Us (1996–2018), relaunch (2023–present) United States 1996–present international).